Masoud Taghiabadi; Hamid Taghiabadi
Abstract
This paper aims to discourse analysis the concept of judgment in the Ninety (90) TV Program and understands how this program has Constructed the meaning of the judgment in football. in this paper, the authors attempt to analyze two programs with the subject of judgment on November 18, 2013 and ...
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This paper aims to discourse analysis the concept of judgment in the Ninety (90) TV Program and understands how this program has Constructed the meaning of the judgment in football. in this paper, the authors attempt to analyze two programs with the subject of judgment on November 18, 2013 and March 11, 2013by using critical discourse analysis method and conflating Laclau and Mouffe with Fairclough and Van Dijk's approaches and purposeful sampling to identify the discursive system of the program and highlights nodal points and moments. The results of this research indicate that in this program, the nodal point of Adel Ferdowsipours' discourse is management, which interaction and correct legislation are its moments. Also, management, affirmative policy, desirability of performance and desirability of judgment are the nodal points of the program's participants that Using the floating signs and mo,ents of education, management, technology orientation, discipline, forethought, community-based, people-centered, honesty, connoisseurship and physical readiness, Which shaped in a Chain of equivalence, their discourses of judgment and the discursive system of the program. In fact, based on the findings of the research, the desirability of judgment to a degree is related to the type of policy, the performance of the managers of the country's sport and organization, professional training of referees, attention to technical and professional aspects of judgment, including technology orientation, discipline, physical fitness, as well as the correct legislation of decision making bodies in the field of Sport.
Masoud Taghi Abadi; Hamid Taghi Abadi
Volume 5, Issue 2 , February 2018, , Pages 55-67
Abstract
Today, signs have taken over all human lives. Meanwhile, advertising is a sign system that has captured people's minds and eyes all day and night. In the meantime, celebrities are occasionally made to increase the amount of advertising penetration in public. In this regard, the purpose of ...
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Today, signs have taken over all human lives. Meanwhile, advertising is a sign system that has captured people's minds and eyes all day and night. In the meantime, celebrities are occasionally made to increase the amount of advertising penetration in public. In this regard, the purpose of the present article is to present a kind of mythology and a demythologizing of the hidden reality behind the text of the advertisement. In this study, in the form of semiotic theory and analysis of Barth's mythology, two ads have been analyzed to determine the implicit meaning of the second order of the message and the text. Among the numerous advertisements that are being made all over the world with the presence of sports celebrities, this article deals with the semiotics of the advertisement of "Clear" shampoo with the presence of Cristiano Ronaldo, and the "Caspian Motor Oil" with the presence of Javad Nekounam To demonstrate the impact of these people on ad performance. Eventually, the study concluded that these myths represent a reality and show the situation more ambitious than what it is, and thereby reach out to many audiences.